RESEARCH

GENERATION Z INTERNATIONAL

RESEARCH

Non-traditional, career-based, self-education, tech driven.
zoomers prefer more career-based programs and less traditional degree paths.
70% of high schoolers want to follow their own educational path, for example, career and technical education, apprenticeships and entrepreneurship.
they are on a slightly different educational path than previous generations.

Generation Z has different expectations towards entrepreneurship and their careers. Being a generation that values experiences, cares about the environment and is pragmatic about their approach into the workforce. When developing career fairs and internships, it is important to keep in mind that traditional roles and industries may not appeal to them in the same manner. Consider open houses at start-ups, more workshops on starting a business and connecting them with like-minded mentors.

1. They’re Pragmatic Entrepreneurs
Being raised in the shadow of the largest economic downturn since the Great Depression, and by Generation X parents who passed along their street-smart sense of self-reliance, Generation Z has become a very pragmatic, entrepreneurial generation. They’ve seen challenging financial issues first-hand from at a young age: the loss of a parent’s job, a foreclosure or the inability for a sibling to find work after college graduation, for instance.
They don’t want to take chances on a self-fulfilling career (34%) path that could lead them into debt, instead preferring financial security (66%). They understand they will need to work hard to get what they want. Shows like “Shark Tank” have inspired members of Generation Z to look at entrepreneurship favorably. They’ve also seen how technology can be leveraged to create exciting—and lucrative—business opportunities with relatively low

What are the best ways to motivate Gen Z? Take a stand on an issue that’s important to them, such as human equality: gender equality, racial equality, and sexual orientation equality. Show them you know them. Value their opinions and input. Treat them like people (not just kids)—like valued collaborators with your brand. Engage and inspire them, and let them inspire your brand. Be completely transparent and authentic to earn their trust. Operate with integrity.
Giving Gen Z a Purpose (good article)
Recognizing how little is widely known about the next wave of employees and entrepreneurs, we thought it wise to help you better understand what motivates them as a group.

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